Eventbrite is the leading platform for promoting your free and paid events. As more people sign-up for your event, the platform algorithm takes notice and starts sharing your event with others that might be interested. You can also take advantage of features that allow you to further advertise and promote your event. By creating an organization and having your organization host all of your events, people will be able to see your past, current and future event offerings. This helps establish your credibility and increases the chances Eventbrite will help promote your events and people will find your events. An organization can be a person or a company.